SEO….three little letters that make bloggers’ heads spin! Trying to understand SEO and figuring out how to optimize it is quite an undertaking. So let’s try putting what SEO is and how to optimize SEO into plain old English.
What is SEO? How to Optimize SEO!
This week we’re taking a look at SEO, what the heck is it, how SEO affects you, and how to improve / optimize your SEO.
Have you been following along with the How to Build a Successful Blog series?
I’m at a point now where I feel like Serendipity and Spice officially qualifies as a successful blog. I started this cute little blog about 3 years ago as an outlet for becoming a new stay at home mom. Although I LOVED being able to stay at home and spending all of my time with Little Man I was beginning to go a bit stir crazy not having anything else to focus on….so Serendipity and Spice was born. I had no idea what I was doing in the beginning….I just started writing and clicking publish. In 2012 I went from having about 100 page views a month (probably all spam bots) to averaging ONE MILLION PAGE VIEWS A MONTH by the end of 2014. I also went from making nothing to averaging about $2000 a month in blog income and steadily increasing.
Over the past few months I’ve been asked over and over again from friends, family, and readers “how do I start a blog?”. Well, over the next few weeks I’m going to show you how to build a successful blog.
What you’ll learn-
- How to start a successful blog.
- How to design a successful blog.*
- How to set up social media for blog success.
- Making Sure Your Blog is Legal.
- How to Write a Guest Post.
- Understanding & Optimizing SEO
- How to set up your social media.
- How to make graphics for your blog.*
- How to improve your blog photos.
- How to Make a Custom Watermark.
- How to monetize your blog.*
- Recommended WordPress Plugins and Widgets.*
- And so much more…..
Alright, on with the original post…..
Now, remember- I’m not an expert, this is everything that I’ve learned from my research and hopefully it will help you in some way.
What the heck is SEO?
SEO stands for Search Engine Optimization. Basically it’s how far down the list your blog falls when people do a search. For example, let’s say I want to learn how to paint a dresser black. I would pull up my search engine (I use google) and type in “How to paint a dresser black”. The first site to come up is The Frugal Girl, the second is The French Provincial Furniture, and so on….
The goal is to be within the first 10 pages and preferably the first 2-3 pages to really increase your blog traffic. So, how did these sites get the top spots? Well….. it’s a little complicated- hopefully I can help you out, but first…
Why should I care about SEO?
Even if you don’t care about people searching google or yahoo or whatever to find you– do you have ads? Do you want to make money blogging? Are you interested in companies like IZEA paying you to write a post? Would you like to host giveaways on your blog for your readers? Well, in order to do many of these things the companies who sponsor stuff like this are interested in your SEO, Google PR, and Alexa Rank. Many companies will consider your Google PR and Alexa Rank before offering you opportunities or even to make the decision on whether to sponsor you or another blog. You’re Google PR numbers, SEO and Alexa Rankings all affect each other.
How do I improve my SEO (and ultimately Improve my Google PR and Alexa Rank)?
Here’s a cute little graph that breaks it down a little:
Do you understand SEO a little better?
Have you found other tips for improving SEO? Share in the comments below!